While businesses of all sizes and shapes can benefit from an online presence on social media, the importance of social media for real estate businesses can’t be compared.
According to one study, social has become necessary for scoring clients and finalizing deals across the real estate industry. Here is what the study revealed:
- 99% of millennials start their home search online
- 77% of realtors use social media for real estate
- 47% of real estate businesses notice that social media results in the best leads when compared to other sources.
What are we trying to say is that social media is a goldmine for real estate businesses.
Whether you want to figure out how to generate more leads or you are just starting your business, we’ve got you covered with our tips on how to get more real estate clients using Facebook, Instagram, and other platforms.
The Best Real Estate Marketing Tools
If you are in real estate, you are super busy. For that reason, you need to prioritize your time and focus on social media platforms that make sense for your business. Based on our research, Facebook, LinkedIn, and Instagram are realtors’ top choices.
Facebook for Real Estate
Facebook remains the best platform for marketing for real estate businesses. One of the main reasons for this is that FB user demographics represent the audience for any real estate business age, as well as, income.
Beyond being where your people are likely hanging out, the business features built into this platform are perfect for building real estate clients database.
Facebook allows businesses to post listing-related content and updates, communicate with customers, book appointments, and curate reviews. Also, don’t forget about FB ads which allow you to target users and demographics who have already shown interest in purchasing property in your area.
LinkedIn for Real Estate
As a main B2B network, LinkedIn isn’t the best place to find a list of real estate clients. But it is a great network with realtors.
In addition to being an online resume for realtors and real estate agents, many businesses likewise have company pages where employees can share opportunities. While you aren’t spending a lot of time on LinkedIn, setting up a profile is a great way to boost your online presence.
Instagram for Real Estate
Instagram is currently booming for real estate businesses. Stylish home photos go hand in hand with the most popular content online on Instagram. For boutique or luxury real estate businesses, the platform is becoming more of a necessity as opposed to a social channel.
Features such as Instagram Stories or Live Videos make it a perfect opportunity for real estate agents to provide personalized and quick property updates.
What Type of Real Estate Content to Post on Social Media?
Now that you know which social media platforms are best for your business, let’s talk about the content that is right to post online.
Unlike most industries, real estate doesn’t require you to be modest about what you are selling. It is important to have a diverse content calendar and instead of posting boring photos that will irritate your future clients, find something attractive that will help you grow your clients’ list and engage your followers.
- Property Photos: Social media for real estate is visual when it comes to content. High-resolution and stunning photographs are central to real estate business’ marketing strategies. Almost all photo-based content is coupled with a description that sells and contains details and contact information. This is a chance to get creative and make your photos stand out. There are premium Instagram filters you can use or interactive photos – both options are great for making your visuals stand out.
- Success Stories: One of the best things about social media is the ability to highlight your success stories to connect with prospective clients. The more you are able to provide proof of your happy clients, the better.
- Company Milestones: Awards and certifications are another way to highlight your real estate business’s success. Don’t be shy when talking about your accomplishments. With such fierce competition, these distinctions can help you win more clients.
- Market and Industry News: The real estate market is big and is constantly evolving. Whether it is helpful content, advice or industry reports, keeping your clients in the loop shows that you are a part of the industry.
- New Listings and Properties: This is the most obvious type of content to post on social media. You can show off your latest listings via new photos and captions. If you need inspiration, see how businesses like @properties did an amazing job by incorporating photos of each listing and using the contact details as a call-to-action.
- Renovation Ideas & Home Tips: Keeping followers engaged is a challenge in the real estate industry. Renovation ideas and home tips are fair game for both your past clients and your future buyers.
- Event Coverage: Even though social media for real estate is one of the best ways to get clients as a real estate agent, there is no denying the need to promote yourself and your business in-person. If you want to build a name for yourself – you will want to encourage clients to meet in-person by letting them know about your upcoming events. This can be done via a simple image post on Instagram or via Facebook events.
Real estate on social media involves communication, creativity, and keen attention to detail. It is a prime place to generate leads for your real estate business. With so many clients browsing on social media in search of their next property, you need to be able to meet them there. With our tips outlined above, you can easily do that.
What do you think about promoting your real estate business on social media? What’s been working for you? Let us know!
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