Real estate is a competitive industry and is generally defined by massive opportunity. To come out ahead, it is important to keep up with client demands, as well as, the latest marketing trends and technology.
You need to execute proven real estate marketing strategies if you want your business to step up – and we aren’t talking about spamming your email list or posting on MLS.
If you need help running your real estate business online or connecting with prospects – use our marketing tips to help ensure your business stands out and makes an impression with clients, more than your competitors.
Set Yourself Up for Social
The first thing you need to do is make sure you have social media accounts on all networks – Facebook, Instagram, Pinterest, Twitter, Google+, etc. Interact with fans, promote your properties, and share good press.
- Add Social Sharing Buttons to Property Tags
Property buyers and real estate investors want to share their favorite housing pics with friends and family, so make it quick and for them to email and share properties online by adding social sharing buttons.
- Make Sure Your Website is Mobile-Friendly
Did you know that as of February 2019, smartphones accounted for 50% of web page views? Ensuring your website is fully optimized for mobile devices is no longer optional.
Failing to optimize your website for smartphones can have consequences for your business and tank your real estate business marketing ideas. According to one research, 61% of users are unlikely to return to a website they had trouble loading. It can hurt your reputation. More than 50% of the users say they don’t like to recommend a business with a poorly-designed website.
Our point is that not having a mobile-friendly website will make your real estate business look boring and dated.
Add Email to Your Real Estate Marketing Mix
Email marketing may seem old-school but the truth is that it is quite effective and isn’t going away anytime soon. Did you know that 99% of users check their email every day? Email also generates $38 of every $1 spent online, totaling 380% ROI.
Before you marketing a real estate business, it is important to adopt the right mindset. Email marketing should be used the right way, it is not a strategy to bombard everyone with sales messages. It is also not effective because users can report emails as spam and you will be banished from their inbox forever.
Think of email as a chance to offer something of value to people who want to hear from you – your fans and subscribers. What issues can you help them solve?
Rather than sending a promotional email, you can create a newsletter that combines your newest listings with guides and tips.
Using email marketing software will help you organize your subscribers into different segments – based on common interests, demographics, etc. Rather than sending the same email message to everyone, you need to make sure your marketing campaign is tailored to a particular group.
Use Drone Photography
Take great shots of the home’s exterior and landscape using drone photography. You can use a drone service or purchase a drone to capture the perfect shot.
Use the new photos to add extra excitement to your listings. Video can be used to supplement your walkthroughs or virtual tours and show exterior features like pools, tennis playground, etc.
Create a Zillow Profile
With over 188 million viewers a month, Zillow provides you the opportunity to get your business in front of prospects. On the website, you can find a guide with steps included on how to set up your own profile. Your profile allows you to share your listings with a large audience and connect with clients, increasing the chances of gaining new buyers.
- Make Your Own Video
Video is one of the best tools for realtors and real estate agents. It doesn’t have to cost you a fortune, Whether you go for a high-quality video or use video software to record a message from your smartphone pitching your services to a client, video can be a great way to build a name for yourself and set your real estate business apart from the crowd.
- Build a Google My Business Page
Google My Business is the newest in Google location-based pages. It is similar to Google Places for Google + and Business Pages. Setting up an account makes it easy for users to locate you in Google Search, Google +, and Google Maps.
- Use SEO to Boost Your Visibility
Today, more than 80% of home buyers conduct an online search when considering properties to purchase. This means you have to be familiar with SEO or Search Engine Optimization.
Local SEO is a great place to start – as almost all online searches are looking for local information.
Make sure you are set up with a Google My Business listing – showing your location on Google Maps directly within Google search. You can optimize your Google My Business listing by making sure it is filled out, using the right keywords.
Don’t forget about your website and blog images either. Here are three image SEO tips:
- Compress your images before you upload them
- Use strategic and accurate names for your image files
- Use descriptive alt text
- Leverage Call Tracking
Real estate is an industry where you must use call tracking in your paid search campaigns. When trying to find a realtor or real estate agent, most people use the phone so they can make an appointment to view a house, apartment or condo. If those calls come about someone saw your ad, you want to be able to track which keywords and ads are driving calls.
With these real estate business marketing strategies, you are sure to impress your prospects and attract them to your services. Creating a marketing plan will help you set business goals and develop the steps to reach those goals.
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